We anticipate 1,000+ overall, combined registrations, for the run and cycling events. Our surveys indicate the average participant brings another 1.5 spectators to the Millarville Farmers’ Market finish line. Additionally, the average, non-race related, opening day attendance at the Farmers’ Market is about 1,500. So, roughly 3,500-4,000 at the Racetrack on race day.
For the previous four years of operations, registrations for our event have averaged 70% female. Thirty-two percent of our registrations are between the ages of 30-39, another 27% are between the ages of 40-49 and 19% are between the ages of 50-59. About 56% of our registrations are from Calgary with the rest from the local area.
We also have large contingents from Edmonton, Lethbridge, Red Deer, Airdrie, and Medicine Hat. A recent Running USA survey found that, on average, 68.5% of half marathoners are married, 92.1% have a college education and 60.2% have an income greater than $100,000. Half marathon is the fastest growing distance event in North America and there are now more Half Marathon finishers than 10 KM finishers.
Please call us at (403) 542-5422 to discuss our overall sponsorship levels.
Saturday, June 20, 2026
TBA
