• Sponsor

    Donations & Sponsorships

    Net proceeds from our June 15, 2024 event will benefit debt repayment from construction of a new multi-purpose Arena, replacing the old one destroyed in Spring, 2018 due to a roof collapse from heavy snow. Our event also supports local agricultural producers through raised awareness of our Farmers’ Market as well as promote health & wellness and volunteerism in our rural community. Both donations and sponsorships, including goods and services, are welcomed and appreciated. Recognition for sponsorships can include social media brand recognition, brochures/pamphlets in our race packages, banners and/or displays at the Farmers’ Market finish line, website logo’s clickable through to your site, naming rights for aspects of our race and/or any custom ideas you might request. We would love to talk to you. If you would like more information/details, contact us at [email protected] or 403-931-3411.


    For June 15, 2024, we anticipate 700 overall, combined registrations, for the half marathon, 2-person half marathon relay and the COBS Cinnamon Bun Run 8-Miler. Our surveys indicate the average participant brings another 1.5 spectators to the Millarville Farmers’ Market finish line. Additionally, the average, non-race related, opening day attendance at the Farmers’ Market is about 1,500. So, roughly 3,500-4,000 at the Racetrack on race day. For the previous four years of operations,  registrations for our event have averaged 70% female. Thirty-two percent of our registrations are between the ages of 30-39, another 27% are between the ages of 40-49 and 19% are between the ages of 50-59. About 56% of our registrations are from Calgary with the rest from the local area. We also have large contingents from Edmonton, Lethbridge, Red Deer, Airdrie, and Medicine Hat. A recent Running USA survey found that, on average, 68.5% of half marathoners are married, 92.1% have a college education and 60.2% have an income greater than $100,000. Half marathon is the fastest growing distance event in North America and there are now more Half Marathon finishers than 10 KM finishers.

    Combining the Half Marathon with the Millarville Farmers' Market/Other MRAS Events

    Please call us at (403) 931-3411 to discuss our overall Millarville Racing & Agricultural Society sponsorship levels, including customizing options for exposing your name/brand to our Farmers’ Market and other events such as the Christmas Market, Rodeo, Fair and Races. If you would like more information/details, contact us at [email protected] or 403-931-3411.

    Important Dates


    Saturday, June 15, 2024


    Click here to Register for 2024!!! 


    June 12 – Noon to 6 pm, Strides Running Store, 3566 Garrison Gate, SW, Calgary

    June 13 – 2 p.m. to 6 p.m. – Strides Running Store, 380 Canyon Meadows Dr. SE, Calgary

    June 14 – Noon to 6 p.m., Lower Racetrack Hall, Millarville Racetrack, 306097-192 St, W, Millarville

    June 15 – 6 a.m. to 8:05 a.m., Oilfields Arena, Black Diamond (please use one of the pre-race pickups in the days prior to ensure you can start on time).

    Thank you to Our Sponsors

    Riverwood Veterinary Clinic Strides Millarville Racetrack Cobs Sobeys Impact Magazine lululemon Loft Coffee